Bower & Co were looking to position their company to be a premium mortgage broker dealing in higher loans of a $1million plus. They were after a website that would attract a clientele who were of middle to high income earners, who are home owners and business owners.

Bower & Co wanted to reflect more clearly their professionalism and established brand awareness, along with increasing leads to continue to grow and build their business and brand.

Their current site, although full of great content, was a Square Space site using a basic template that didn't convey a high-end brand and was difficult to modify.

To start, the team designed a custom branded site that conveyed the message that Bower & Co are a high-end, trusted and credible business, providing lending of over a million dollars.

The next step was to analyse the existing content and look at how it could be expanded and clearly defined for website visitors. Providing a more responsive and mobile friendly site with easy navigation and obvious call to actions to generate more leads and client journey.

Answering some of those client initial questions with integrate loan calculators, create an easy to update blog and show case the video knowledge base within the custom designed site. 

To build trust and credibility, Bower & Co included videography to their package to help engage an audience, build trust and keep them on the site longer. 

Bolt Marketing custom designed Bower & Co's website incorporating their brand and colour palette throughout the site. Expanding the number of pages to satisfy the questions of potential clients as well as helping with organic search and SEO with clearly defined pages.

Adding explainer videos on their service pages has help to build their reputation as well providing that personal touch. 

The results are a beautiful site that has strong branding, easy to navigate menu with defined content and a personal touch to build credibility, engagement and trust with site visitors. 

"I've been working with Ewan, Bec, Lauren, and the team at Bolt Marketing for two years, and they have been amazing. From website building to our strategic marketing plan, and its ongoing implementation and management, I've been thoroughly impressed. We are very happy with our new website and how easy they made creating video content for the site. They're very professional yet easy to talk to. Everything has been explained along the way! I have no hesitation in recommending them."  

Highly recommend!"

Karl Bower
Managing Director