CASE STUDY - INCREASE BRAND EXPOSURE AND LEAD CONVERSIONS!
The Client:
BumperTech Mobile Service is a mobile bumper repair and bumper replacement business servicing all across South East Queensland, providing fast and effective dent repair, paint repairs and bumper repairs at your home.
The Challenge:
BumperTech approached us in 2012 when their franchise business was starting to grow and they realised the importance of digital marketing for lead generation and growing brand awareness.
Having relied predominantly on offline channels such as newspaper and radio advertising to generate enquiries in their early years, BumperTech's Franchisor wasn't sure where to start in the digital world.
They also had the added complexity of having multiple franchisees in different locations, which meant we were responsible for feeding many mouths and ensuring that lead generation was spread as evenly as possible throughout their geographic service areas.
The Solution:
A professional looking website with strategic lead generation functionality was the perfect solution for this mobile service business. Not only did the website look professional and clearly explain what BumperTech did, but we also added a quick quote form that allows customers to upload photos of their damaged car to speed up the quoting process. We then amplified the results by implementing an SEO strategy and starting a Google Ad campaign.
The Result:
BumperTech's monthly website traffic has increased by over 3000% since we launched their first website and started managing their online marketing activities. Their franchise business has grown significantly during this time and their website currently generates over 50 leads per day on average, meaning that their franchisees have more than enough customers to keep them busy.
In addition to the extra leads and increased online exposure, BumperTech's franchisees have become more efficient at quoting and converting leads thanks to our online quote request process. Bolt Marketing now provides marketing management services for BumperTech across more than 10 channels and the results continue to grow every month.
Testimonial:
"We have trusted BOLT Marketing to manage our digital marketing for almost 10 years now and the results have been outstanding. Our franchise has grown signficantly and our website is consistently generating 50+ leads per day."
John Cowan
Franchisor
