CASE STUDY - A WEBSITE THAT GROWS AS YOUR BUSINESS GROWS!
The Client:
MARC Cars Australia is a thriving manufacturer of racing cars in Australia with a continuously growing customer base, giving opportunities for drivers and lovers of race cars to either drive or own their own car both nationally and internationally.
The Challenge:
For MARC Cars, like a lot of businesses, they knew they had outgrown their existing site, but they had little time in the day to day running of their operations to get on top of it.
With the confirmation of their very own racing category for the 2022 racing season and the up-and-coming launch of their new car, they knew it was time to update. Their existing site was on Square Space, but they were after something more customed designed with more features that they could update themselves.
MARC Cars website goals - to sell more cars, support their customers and build their fan base, along with promoting their partners.
The Solution:
To create a site that told the MARC Car story via expanded content, images, and video. To ensure a more responsive and mobile-friendly site that was more visually appealing to the customer and fan. To ensure easy navigation and effective use of call to action to get customers and fans the information they were after.
The Result:
MARC Cars Australia now has a content and an image-driven website that showcases MARC Car’s products front and centre. Allows customers and fans to find out the details of up-and-coming races, results, new products, and information about purchasing in an easily understood menu structure. The site promotes their new and current drivers and partnering companies with links to their own sites, providing that online support.
Testimonial:
Bolt Marketing had a really proactive and efficient approach to organizing the redesign of our website. The team understood the requirements of our business and the areas we needed to focus on, so the design concepts put forward to us initially only required small adjustments prior to launch. BOLT marketing stepped us through the whole process, which made it a stress free change over from our previous site. The new website has elevated our brand and become a great tool for us to provide information to our customers easily, removing the back and forward of e-mails.
We would highly recommend engaging the services of BOLT Marketing, it has been a pleasure having them onboard with us for 2021 and look forward to working with them moving forward.”
Alyson Fradgley
Team Manager
