CASE STUDY - POSITIONING COMPANY TO ATTRACT HIGHEND CLIENTELE
The Client:
MRA Roofing & Construction are a family-owned roofing company with over 12 years’ experience operating throughout South East Queensland. Providing a multiple of services from new roofs, re-roofing and asbestos removal for the commercial and residential industries.
The Challenge:
MRA Roofing & Constructions' brand and website was setup when they first started the business when the goal was just to have a presence on the web. The existing site had an outdated look, minimal content and didn't display the extent of work that MRA are known or capable of.
MRA were looking to increase their professionalism and brand awareness, along with stepping up their leads to continue to grow and build their business and brand to the next level.
The Solution:
Firstly, the team was to design a fresh and new brand that conveyed the business's professionalism and growth, to facilitate brand recognition and credibility.
To populate the website with expanded content and images that showed and explained exactly the services that MRA Roofing & Construction can provide. Providing a more responsive and mobile friendly site with easy navigation and obvious call to actions to generate more leads.
MRA took it that next step further by implementing an ongoing marketing support package. These packages include social media, content creation, google ad management, blog article writing to further enhance their google ranking score to help improve their ability to generate more organic and paid leads and to ensure continuous updates of relevant content to their site.
The Result:
Our team were able to redesign MRA's website with new branding, photo gallery software, as well as a blog and testimonial tool to help engage potential customers. The results have been positive so far, with MRA now showcasing a much more consistent brand and a website that is generating more leads on a daily basis.
A social media strategy was implemented on a monthly basis with branded templates and consistent posting to generate further interest and brand awareness.
Lastly, with the updated website and increased landing pages, MRA have expanded their digital advertising to include google ads, which have seen an increase in leads almost immediately.
Testimonial:
"Bolt Marketing have been fantastic to work with! We are very happy with our new website and our Google Ads are generating leads - what more can you ask for!
Highly recommend!"
Darren Currie
Managing Director
