CASE STUDY - NEW BUSINESS MODEL THAT NEEDED PROMOTING!
The Client:
Your Brain in Mind is a new Brisbane based clinic specialising in dementia diagnosis, dementia support, and the general promotion of maintaining and improving brain health. The clinic offers a variety of medical and allied services including psychology, neuropsychology, occupational therapy, physiotherapy, and dietetics.
The Challenge:
Dr. Kailas Roberts came to us with a basic website that promoted his products (BrainScan app and book) and was seeking how to best integrate these products into his long term vision that now included a multidisciplinary clinic based in Brisbane.
Being a new facility, Dr. Roberts wanted to help create a new brand and spread awareness of the clinic, its specialists and services to generate new enquiries and referrals from local GP's.
The Solution:
To merge the existing product website with his clinic website, thereby establishing Dr. Roberts’ credibility and whilst ensuring consistent branding . The implementation of an ongoing marketing support package including PR strategies, social media content creation, google ad management, email marketing campaigns and blog article writing further positioned the clinic as a leader in the field of brain health.
A range of marketing collateral including business cards and brochures were also created to match the website branding ensuring brand consistency was maintained across all platforms.
The Result:
Your Brain in Mind now has a clean and user-friendly website that both demonstrates his range of products, the various services on offer and allows for instant booking of appointments. A monthly feature in a specialist magazine in addition to the securing of podcast appearances further promotes Dr. Roberts' credibility in the field of brain health.
A regular schedule of informative and educational social media posts across LinkedIn and Facebook were implemented in addition to a monthly newsletter designed to ensure regular communication with new and existing patients and further spread brand awareness and encourage product purchase and clinic appointments.
Testimonial:
"Bolt Marketing
Highly recommend!"
Dr Kailas Roberts
Managing Director
