QR codes are a popular type of two-dimensional barcode, which are also known as hardlinks or physical world hyperlinks. QR codes store text, which can be a URL, contact information, telephone number, even whole verses of poems!

QR codes can be read by any device that has the appropriate software installed. Such devices range from dedicated QR code readers to mobile phones.

From your website's perspective they can be used when marketing your website in any offline media. For instance if in your magazine advertisment you were promoting a particular category of products in your shopping cart (such as any current specials), users could take a picture of the barcode using their phones and then get directed to the page on your website where they can purchase those items or view them in more detail.

We currently automatically create QR codes for:

• Shopping cart categories, and
• Real estate listings

If you have an iPhone, try it for yourself and download a QR reader app, such as the free "UpCode" and take a picture of a printed QR code and see what happens.